Job Description:
Associate-Customer Analytics
Location: Central
Responsibilities:
Provide customer analytics support
Gaining meaningful insights of policyholders and acquiring greater sales through database marketing strategies
Mine data, analyse behavour and chart trends
Launch and track campaign performance of database marketing campaigns
Conduct customer segmentation and thematic analysis
Build profile, segmentation models for developing marketing campaigns, redesigning product and service offerings
Keep abreast of new techniques and innovative use of statistical methods
Support marketing campaigns through data mining
Requirements:
Diploma or Degree holder
Minimum 1 year experience in analytical modeling, data mining regression, decision tree, neutral network
Ability to conduct segmentation and propensity modeling of customers initmate knowledge of at least 1 data mining software such as SAS/Unical/Clementine/Kxen
Good communication and interpersonal skills
Strong reasoning and analytical skills to merge statistical insights with business realities
Interested applicants please email detailed resume to ELAINE@BGC-GROUP.COM indicating:
1. Expected Salary
2. Availability
Saturday, March 3, 2012
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